Forrest & Hale Bourbon was an assignment for one of my classes. The goal was to create a logo for a random company drawn from a hat. To come up with this final beauty you see here I had to conduct research to see what other bourbon competitors had done in the past. I put my thinking cap on and made a list of what I wanted the look and feel of this company and who I wanted my target audience to be. Eventually, this beautiful logo came to me while I was doodling and messing around with the typography of two simple letters, F & H, and that was the birth of her. She went on to win me an award I found myself, yet again winning an ADDY Award, which is given by the AAF (*American Advertising Federation) along with its sister stationery.
*The American Advertising Awards is the advertising industry’s largest and most representative competition.
